Insurance brokers need to do a lot to adapt to the changing industry and capitalise on the opportunities that present themselves.
The insurance sector in Asia is transforming at a rapid rate, presenting a range of challenges and opportunities for insurance brokers. As we reach the end of 2023 and look ahead to the upcoming year, the Asian insurance industry will need to adapt and respond to emerging risks within the region. Insurance brokers, in particular, must be able to differentiate themselves in an increasingly competitive market, with new market entrants like AI driven insurtechs, social media and SaaS driven sales and aiming to take more market share.
Emerging markets in Asia are set to play a vital role in global growth. Following the recent reopening of China’s economy from lockdowns last December, China is expected to be one of only a handful of countries recording higher growth in 2023 than in 2022, at around 5.4%. If we look at the insurance industry specifically, non-life premiums in emerging Asia are expected to grow by 6.2% in 2024. In comparison, insurance premiums globally are forecasted to increase by only 1.7% over 2024.
One of the most important areas insurance brokers will need to focus on in 2024 will be climate-related risks. Globally, in 2021, natural disasters led to economic losses of $270bn, however, only $111bn was covered by insurers. When we look at Asia in particular, from 2010 to 2021, the Asian Development Bank found that people in the region were displaced over 225m times due to natural disasters, which was 75% of the global total. Furthermore, by 2050, between 600m and 1bn people in Asia will be living in areas with a non-zero yearly probability of lethal heat waves. This compares with a global total of 700m to 1.2bn.
Rising temperatures, rising floods
In Bangladesh, India and Pakistan, for instance, average temperatures are projected to rise by two to four degrees Celsius by 2050. If we look at Japan, by 2050, the average flood depth could rise 1.7 times by 2050, yet the infrastructure damage from that event would be 2.2 to 2.4 times higher. Moreover, in the Chinese province of Henan, the flooding that occurred in 2021 led to an overall loss of $16.5bn, and only 10% of losses were insured. The continent as a whole saw losses of $50bn in 2021, of which only $9bn was insured, demonstrating the serious insurance gap the region faces.
It is therefore clear that in 2024 governments across Asia will need to address their insurance gap and ensure that communities and people are sufficiently protected against severe climate-related events. From the perspective of brokers, it is essential that they offer their clients in the region innovative solutions to address the growing risk of climate-related events on people, communities and businesses.
Parametric insurance will undoubtably play an important role in providing these solutions in Asia, acting as truly disruptive insurance product, ensuring communities recover from disasters and build up resilience to help mitigate the impact of future extreme weather events. It offers predetermined payouts based on measurable parameters, including weather data.
The key benefits of parametric insurance lie with its speed. Policies provide quick payouts in the event of a natural disaster as soon as the parameter is met. The recent rise of parametric insurance across the continent has therefore ensured that some vulnerable communities are quickly and fairly paid out after catastrophes. As parametric payments do not require loss adjusting on the ground, loss settlements can be made rapidly by insurers to remote locations. If there has been a drought or extreme rainfall in a region within Asia, and the product is triggered, the money can be with the client almost straight away, meaning there is very little time difference between the event and paying the client. With the increase in climate-related risks, it is essential brokers are able to provide this type of insurance in the coming years.
New threats to face
Looking at the threats that businesses in the region face, the key risk that brokers must be looking at is cyber. With the digital economy of Southeast Asia rising by 17% annually, far higher than the US and Europe at 7% and 10% respectively, the threat of cyber attacks is greater now than it has ever been. These types of breaches can lead to enormous damages for firms of all sizes, including disruption, lost revenue and costly litigation.
In 2022, Asia faced the most cyber attacks of any region, contributing to 31% of attacks globally. At the heart of this is cyberespionage, with nearly half of successful cyber attacks leading to sensitive information being at risk. In April, earlier this year, Fullerton India, an Indian lending organisation, faced a serious ransomware attack, with hackers releasing over 600GB of vital information and data belonging to the business and its clients onto the dark web. Attacks such as this are likely to rise in 2024 and businesses in the region will be looking to protect themselves effectively from such attacks.
Brokers face a particular challenge when insuring against cyber-attacks, as the fact that this type of insurance has rapidly grown in such a short space of time, means there is currently very little standardisation across insurers or markets. Brokers must therefore ensure that they are aware of the differences in coverages of the range of cyber insurers operating in Asia. Brokers can, however, leverage this in their favour as clients will need them to fully understand developments in the market and what the impact of their cyber policies will be. Furthermore, with the media increasingly reporting on the cyber threats, there will be a rise in enquires in this area, reducing the need for brokers to pitch cyber insurance and allowing them to focus on understanding the market and variety of coverages being offered in the sector.
With the Asian insurance industry currently growing rapidly, in 2024 there will be huge opportunities for insurance brokers. The increase in climate-related events and natural disasters combined with risks that come with the digital transformation extending across the continent will require brokers to find innovative solutions. In Asia, where insurance literacy ranges extensively, insurance brokers can continue to be the key experts which individuals, businesses and communities rely on for protection to the emerging risks which are likely to become ever more commonplace in 2024.
Our Expertise
We endeavour to understand even the most complex or unusual risks, so that you can protect your assets against all kinds of eventualities.
Find out more about how we can help you.
You can read the original article on the Asia Insurance Review website